ornography became the main media category, ahead of legitimate films and records combined, and thirty-three thousand American women told researchers that they would rather lose ten to fifteen pounds than achieve any other goal.More women have more money and power and scope and legal recognition than we have ever had before but in terms of how we feel about ourselves physically, we may actually be worse off than our unliberated grandmothers. uring the past decade, women breached the power structure meanwhile, eating disorders rose exponentially and cosmetic surgery became the fastest-growing specialty. The more legal and material hindrances women have broken through, the more strictly and heavily and cruelly images of female beauty have come to weigh upon us. In her introduction, Wolf offers the following analysis: This pressure leads to unhealthy behaviors by women and a preoccupation with appearance in both sexes, and it compromises the ability of women to be effective in and accepted by society. The basic premise of The Beauty Myth is that as the social power and prominence of women have increased, the pressure they feel to adhere to unrealistic social standards of physical beauty has also grown stronger because of commercial influences on the mass media. It was republished in 2002 by HarperPerennial with a new introduction. The Beauty Myth: How Images of Beauty Are Used Against Women is a nonfiction book by Naomi Wolf, originally published in 1990 by Chatto & Windus in the UK and William Morrow & Co (1991) in the United States. Open Access This is an open access article distributed under the CC BY-NC 4.0 license.Fire with Fire: The New Female Power and How To Use It Nevertheless, being a product of the male gaze, the virtual influencer may not be compatible with pluralistic aesthetics. In the meanwhile, as a depiction of body image, a too perfect anthropomorphic figure in the digital realm may cause female audiences’ concern and distress over their body image.

We discover that the immaculate body myth propagated by female virtual influencers is rife with ideals that the female audience cannot accomplish in reality.

In an attempt to identify further social ramifications linked with virtual influencers, the study conducts a critical analysis of the female virtual influencers’ body image and stereotype depiction. However, although flawless virtual influencers with great attention may provide considerable commercial advantages to marketers, they may have a detrimental impact on female consumers’ perceptions of their body image. Brands embrace virtual influencers owing to their high degree of controllability and malleability, which is gaining momentum on social media.

The beautiful myth